Value Added Reseller Case Study Featured Story: The Buzz Company The Buzz Company provides Customer Relations Research and Word-of-Mouth marketing consulting to businesses of all sizes. As a consulting firm, they are often referring other vendors to their clients for a variety of services. Because their clients trust them, The Buzz Company is very careful of who they refer because it is a direct reflection on their business.   The Problem:  In the past, The Buzz Company has been peripherally involved with a number of website projects. They would recommend the client make changes to their current site or create a new site in order to better communicate/interact with their customers. In many cases, the client has found a web vendor and the web vendor has been the “project manager”.  Too often, the web projects have gone awry due to poor project management or the web company not really listening to the clients’ needs. Even though The Buzz Company wasn’t responsible for the site, they felt responsible because they’d consulted their client in that direction. The Solution:  The Buzz Company entered into a partnership with SmartSite to avoid future web vendor relations issues. The partnership allows The Buzz Company to take care of their client by being the project manager and responsible for the communicating what the client needs to SmartSite. Meanwhile, the client is happier because they only have to deal with one person—a consultant they already know and trust. SmartSite acts as a partner—adding huge value to what The Buzz Company can offer to their clients. A web vendor who is responsive and customer oriented and, most importantly, an end product (the website) that is flexible; allowing The Buzz Company’s clients to stay relevant to their customers. Benefits to The Buzz Company: Improved relationship with their clients. A new, viable revenue stream Added Value to the client (a website they don’t have to pay to update) Ability to add strategy to clients’ new website (SmartSite’s flexibility adds huge consulting potential)